Son Ayong is an art director, graphic designer, image-maker and web developer based in South Korea. She mainly works in a wide range of graphic design such as art direction, website design, book design, illustration and more. Now she is the founder and director of Design Studio 1–2–3–4–5. Her email is mail@sonayong.com and her instagram is @sonayong.
ⓒ2015–2021 Son Ayong

Education

  • 2018

     

    B. A, Basel School of Design, Basel, CH

  • 2017

     

    B. A, Paju Typography Institute, Paju, KR

Selected Features

Selected Exhibitions

  • 2021

     

    ‹Little Red Riding Hood›, Shinsegae Gallery, Daejeon, KR

  •  

    ‹100 Films 100 Posters›, Jeonju International Film Festival, Jeonju, KR

  • 2019

     

    ‹Typography and Objects: Kaleidocscopes, polyhedrons, clocks, corners, sundries, and plants›, Typojanchi: 6th International Biennale, Culture Station Seoul 284, Seoul, KR

  •  

    ‹Peony and Crab: Shim Woo Yoon Solo Show›, Open Recent Graphic Design, One and J. Gallery, Seoul, KR

  •  

    ‹100 Films 100 Posters›, Jeonju International Film Festival, Jeonju, KR

  •  

    ‹GOODS IS GOOD›, D Project Space, Seoul, KR

  • 2017

     

    ‹100 Daughters, 10 Mothers: Mohm and Typography›, Typojanchi: 5th International Biennale, Seoul, KR

  •  

    ‹PaTI PaTI: Paju Typography Institute Graduation Exhibition›, Paju Typography Institute, Paju, KR

  • 2015

     

    ‹Kill the Fathers: Posters from South Korea›, Weltformat, Luzern, CH

  •  

    ‹Yesterday Planet›, Daehwa Culture Academy, Seoul, KR

Selected Talk

  • 2019

     

    Dankook University, Gyeonggi-do, KR

  • 2016

     

    Seoul Women's University, Seoul, KR

Teaching

  • 2019

     

    Screen Base, PaTI, Paju, KR

Son Ayong KR

RrRrrrrRrrRRr

,

594×420mm

,

2021

Posters for a restaurant Food/Sylvain

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594×841mm

,

2021


Logo: Jung Dayoung

Milk and spoon, Apple and lemon, Butter and fish, Salumi and chicory

,

2017

Love & Thanks post card

,

148×105mm

,

2017


I drew four houses of four owners from the biscuit house building kit of Sonkim construction which I sold at the Gwajajun(Cookie festival in 2016). In order, Crom's Lazenca, an anonymous building, Park Sung-mi's land rich house, and Yun Chan-woo's honeymoon ranch.

Illustrations for my book ‹Cox Tree›

,

2015

Illustrations

Language Exchange, 2021


Life inside a pile of ashes dreams of rainbow, 2020

A Winter Watermelon

,

2019


This poster represents the film “A Winter Watermelon” in which the director is Hwang Yu-jung. It was made for an event “100 Films 100 Posters” of Jeonju international film festival. In this event, 100 graphic designers designed 100 film posters. The posters in the event are aimed at excluding a commercial pressure and convention of film posters to represent freely the heart of the film by graphic designer.
The film “A Winter Watermelon” tells a gap between ideal and reality of the main character through ‘a watermelon’. The reason that I drew a big watermelon on the poster is that I thought the important factors in the most scenes appear metaphorically or directly through a watermelon. Twisting and deforming the watermelon pattern represent the conflicting feelings and a gap between the ideal and reality of the main character. The back­ground in the film is win­ter, which means re­al­ity. I rep­re­sented it by us­ing a cool gray color in­stead of us­ing a warm color with soft snow. As well, the fes­ti­val logo is labeled such as a fruit sticker, matching with the other visual elements.

Plus Global Audition

,

2019


Sound: Park Dahyun
Production: Big Hit Entertainment
Creative Director: Min Heejin
Direction, Coordination: Yemin Kim, Nayeon Kim, Hangyeol Kim

Bookmark for Post Poetics

,

2019

Posters for a exhibition ‹Goods is good›

,

2019


‹Goods is Good› is an exhibition held by D project space from February 23 to September 1, 2019. In the exhibition, it had displayed various artworks created by 35 illustrators. The concept of exhibition was ‘Market’ in order to make the visitors feel familiar to the illustrations throught this concept. The artworks and goods were compised of four categories: fruits and vegetables, marine products, fresh meat, and frozen food.
The posters reflect the concept of exhibition ‘Market’. Carts and baskets are used for main graphic elements of poster. The big, long, small, and trapezoidal carts from the moving poster represent that many illustrators and customers come to market and participate in the exhibition. A scene of animation in the moving poster, where beads are collected, reminds of the scence when goods are put into carts. I brought the idea from the titles of exhibition and museum—the actual titles of exhibition and museum in English are differ from the titles in Korean. The literal translation of exhibition title in Korean means ‘Goods, Collect, Market’, and the literal translation of museum title in Korean means ‘Bead, Collect, Pool hall’. The red, green, blue, and ivory baskets in the poster show the actual baskets in the exhibition space and function as a divider of space depending on each categories. The tone and manner of poster reflect the mood of exhibition place.


Sound: Park Dahyun

A Bag and package for Venezia Biennale Korean Pavilion

,

2017

Biscuit house kit ‹Igloo›

,

2017


Build your own igloo before you leave for the cold winter! Penguins can also be placed next to cute igloos in winter! Feel the pleasure and warmth of more than 0.0088m² while building the igloo made out of soft marshmallow.


Collaborator: Kim Jiyoon

Biscuit house kit ‹Mountain cabin›

,

2016


Collaborator: Kim Jiyoon

Biscuit house kit

,

2015


Sonkim Construction is a construction company for biscuit-house that I established with a friend of mine, Kim, in 2015. We have been selling ‹Biscuit House Building Kit›, which allows anybody to build a biscuit house using materials made of biscuits. We also provide the building manual as well as the eating manual for once the house is completed. Biscuit house is being designed with a different theme in each season. Consumers can move into Sonkim Construction website, once they finish a biscuit house using Sonkim products.


Collaborator: Kim Jiyoon

Coxtree

,

2015


The book is an inference of discovery of identities from the red and yellow juice in the Paul Cox's art book. I analyzed all fruits and trees with red, yellow and green to shape of the

Graphics

Visit our studio website for other commercial website works. 1-2-3-4-5.studio

Dcs&Qcs

,

2020

Background

,

2019


Background is a work born from the question, "How does understanding visual code affect identity?" It is a work that expresses how the identity of objects in images varies according to the surrounding environment through web technology. Two different objects of the same shape are displayed with different backgrounds and background sounds, and their presence is slightly revealed by the spectator's actions, such as clicking, mouse-overing, and making sound.


Sound: Park Dahyun
Websites

2022 by 1234578

, Out of stock품절

The 'number text' seen on the calendars is a black silk screen print. All other drawings are hand-painted by the "dpgp78" team using pencils, pens, and airbrushes.


Pages

:

13 pages


Size

:

297×420mm


Paper

:

Fabriano Rosaspina 285g/㎡


Print

:

Silkscreen, Hand Drawing


Website

:

1234578

RrRrrrrRrrRRr Poster

, Out of stock품절

Size

:

420×594mm


Paper

:

Luminescence 209g/㎡


Color

:

12 color


Print

:

Silkscreen

Sylvain Poster

, Out of stock품절

Size

:

594×841mm


Paper

:

Luminescence 209g/㎡


Color

:

10 color


Print

:

Silkscreen

Food Poster

, Out of stock품절

Size

:

594×841mm


Paper

:

Luminescence 209g/㎡


Color

:

7 color


Print

:

Silkscreen

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