Son Ayong is an art director, graphic designer and artist based in South Korea. She mainly works in a wide range of graphic design such as brand design, website design, editorial design and more. Her email is mail@sonayong.com and her instagram is @sonayong.
ⓒ2015–2023 Son Ayong
Education
2018
B. A, Basel School of Design, Basel, CH
2017
B. A, Paju Typography Institute, Paju, KR
Selected Features
2023
Monthly Design Vol.535, 2023 Monthly Design pays attention to 15 designers, KR
This is a poster series made for the French restaurant Food Sylvain. It represents words and images related to restaurant and dining. The "Toilet" poster tried to express the toilet neutrally because it is a public toilet, and the "Bread" poster was created to show the restaurant's self-service bread counter. The "Restaurant" poster was designed to make the location of the restaurant known to you.
Commission: Food/Sylvain
Typeface: Jung Dayoung
Food/Sylvain poster series
,
841×1261mm
,
5/2022
This is a poster series made for the French restaurant Food Sylvain. It represents words and images related to restaurant and dining. The "Toilet" poster tried to express the toilet neutrally because it is a public toilet, and the "Bread" poster was created to show the restaurant's self-service bread counter. The "Restaurant" poster was designed to make the location of the restaurant known to you.
Commission: Food/Sylvain
Typeface: Jung Dayoung
Ribbon
,
594×420mm
,
2021
Food/Sylvain poster series
,
594×841mm
,
2021
Commission: Food/Sylvain
Typeface: Jung Dayoung
Milk and spoon, Apple and lemon, Butter and fish, Salumi and chicory
,
2017
Love & Thanks post card
,
148×105mm
,
2017
I drew four houses of four owners from the biscuit house building kit of Sonkim construction which I sold at the Gwajajun(Cookie festival in 2016). In order, Crom's Lazenca, an anonymous building, Park Sung-mi's land rich house, and Yun Chan-woo's honeymoon ranch.
Illustrations for my book ‹Cox Tree›
,
2015
Illustrations
Lobby
,
4/2022
Commission: Platz
Pyeongyang Neangmyeon
,
600×900mm
,
2022
Commission: Graphic
Happiness sans
,
2022
Commission: Hyundai Department Store Group
Project Production: Hyundai Department Store Group
Project Direction: The Hyundai(Eerang Park)
Creative Direction: The Hyundai(Eerang Park)
Art Direction: The Hyundai(Hyunsong Lee)
Project Management: The Hyundai(Hyeoni Lee, Hyunsong Lee, Moonjung Cha)
Planing and Directing: AG Typography Institute(Moa Ku)
Type Design: AG Typography Institute(Moa Ku, Jookyeong Kim, Seunghwan Kim), lo-ol Type Foundry(Noheul Lee, Loris Olivier)
Type Production: AG Typography Institute
Type Advisor: Eunyou Noh, Irin Kim, Ari Lee, Jaemin Lee, Heeyeun Jeong, Seogwon Hwang
Motion Planing and Design: 1-2-3-4-5(Ayong Son, Jisu Lee)
Web Production and develpment: 1-2-3-4-5(Dayoung Jung, Gunhyuk Choi)
Motion Sounds: Millic
To the world through art
,
2022
Commission: MMCA
My little cabin that burns and sinks
,
2021
Commission: PaTI Illustration Studio
Sound: Millic
Language Exchange, 2021
Life inside a pile of ashes dreams of rainbow, 2020
Commission: Graphic
A Winter Watermelon
,
2019
This poster represents the film “A Winter Watermelon” in which the director is Hwang Yu-jung. It was made for an event “100 Films 100 Posters” of Jeonju international film festival. In this event, 100 graphic designers designed 100 film posters. The posters in the event are aimed at excluding a commercial pressure and convention of film posters to represent freely the heart of the film by graphic designer.
The film “A Winter Watermelon” tells a gap between ideal and reality of the main character through ‘a watermelon’. The reason that I drew a big watermelon on the poster is that I thought the important factors in the most scenes appear metaphorically or directly through a watermelon. Twisting and deforming the watermelon pattern represent the conflicting feelings and a gap between the ideal and reality of the main character. The background in the film is winter, which means reality. I represented it by using a cool gray color instead of using a warm color with soft snow. As well, the festival logo is labeled such as a fruit sticker, matching with the other visual elements.
Commission: Graphic
Plus Global Audition
,
2019
Commission: Big Hit Entertainment
Production: Big Hit Entertainment
Creative Director: Min Heejin
Direction, Coordination: Yemin Kim, Nayeon Kim, Hangyeol Kim
Sound: Park Dahyun
Bookmark for Post Poetics
,
2019
Commission: Post Poetics
Posters for a exhibition ‹Goods is good›
,
2019
‹Goods is Good› is an exhibition held by D project space from February 23 to September 1, 2019. In the exhibition, it had displayed various artworks created by 35 illustrators. The concept of exhibition was ‘Market’ in order to make the visitors feel familiar to the illustrations throught this concept. The artworks and goods were compised of four categories: fruits and vegetables, marine products, fresh meat, and frozen food.
The posters reflect the concept of exhibition ‘Market’. Carts and baskets are used for main graphic elements of poster. The big, long, small, and trapezoidal carts from the moving poster represent that many illustrators and customers come to market and participate in the exhibition. A scene of animation in the moving poster, where beads are collected, reminds of the scence when goods are put into carts. I brought the idea from the titles of exhibition and museum—the actual titles of exhibition and museum in English are differ from the titles in Korean. The literal translation of exhibition title in Korean means ‘Goods, Collect, Market’, and the literal translation of museum title in Korean means ‘Bead, Collect, Pool hall’. The red, green, blue, and ivory baskets in the poster show the actual baskets in the exhibition space and function as a divider of space depending on each categories. The tone and manner of poster reflect the mood of exhibition place.
Commission: D Project Space
Sound: Park Dahyun
A Bag and package for Venezia Biennale Korean Pavilion
,
2017
Biscuit house kit ‹Igloo›
,
2017
Build your own igloo before you leave for the cold winter! Penguins can also be placed next to cute igloos in winter! Feel the pleasure and warmth of more than 0.0088m² while building the igloo made out of soft marshmallow.
Collaborator: Kim Jiyoon
Biscuit house kit ‹Mountain cabin›
,
2016
Collaborator: Kim Jiyoon
Biscuit house kit
,
2015
Sonkim Construction is a construction company for biscuit-house that I established with a friend of mine, Kim, in 2015. We have been selling ‹Biscuit House Building Kit›, which allows anybody to build a biscuit house using materials made of biscuits. We also provide the building manual as well as the eating manual for once the house is completed. Biscuit house is being designed with a different theme in each season. Consumers can move into Sonkim Construction website, once they finish a biscuit house using Sonkim products.
Collaborator: Kim Jiyoon
Coxtree
,
2015
The book is an inference of discovery of identities from the red and yellow juice in the Paul Cox's art book. I analyzed all fruits and trees with red, yellow and green to shape of the
Graphics
screenartagency.com
SAA(Screen Art Agency)
,
8/2021
Commission: SAA
d8ne.com
D8NE
,
4/2021
Commission: Peaches
Art Direction: Son Ayong
Design, Development: Jung Dayoung, Choi Gunhyuk
3D Modeling: Kilian Noorlander
Coordination: Lee Jisu
paperfactory.com
Dcs&Qcs
,
2020
Commission: Corners
object.click
Background
,
2019
Background is a work born from the question, "How does understanding visual code affect identity?" It is a work that expresses how the identity of objects in images varies according to the surrounding environment through web technology. Two different objects of the same shape are displayed with different backgrounds and background sounds, and their presence is slightly revealed by the spectator's actions, such as clicking, mouse-overing, and making sound.
Commission: ORGD
Sound: Park Dahyun
Websites
Yellowish Red Fruits
,
2022
Venue: Current, Platz2
Period: 27/10/2022–4/11/2022
Photo: Unreal studio
Background
,
2019
Background is a work born from the question, "How does understanding visual code affect identity?" It is a work that expresses how the identity of objects in images varies according to the surrounding environment through web technology. Two different objects of the same shape are displayed with different backgrounds and background sounds, and their presence is slightly revealed by the spectator's actions, such as clicking, mouse-overing, and making sound.
Venue: One and J. Gallery
Period: 8/8/2019–25/8/2019
Sound: Park Dahyun
Photo: Kim Kyoungtae
Exhibitions
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